=+3. Explain how e-marketing can create channel conflicts.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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Question Posted: Sep 19, 2024 04:02 AM

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=+3. Explain how e-marketing can create channel conflicts.
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1. What is B2B e-marketing? How large is it relative to consumer e-marketing?
2. What are some of the capabilities e-marketers might add to their Web sites in the future?
1. Who shops online? Are the characteristics of online shoppers changing?

=+3. Explain how e-marketing can create channel conflicts.

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Contemporary Marketing

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