=+Q: Your firm depends on solid relationships with such major clients as General Electric, Integrity Pharmaceuticals, and

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=+Q: Your firm depends on solid relationships with such major clients as General Electric, Integrity Pharmaceuticals, and Sara Lee Corp. How do you develop and help strengthen those relationships?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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