=+5. One factor that appears to be impeding the growth in online sales is consumers fear of

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=+5. One factor that appears to be impeding the growth in online sales is consumers’ fear of receiving unsolicited e-mail after a purchase is made. Given that fear, should companies continue to use e-mail to communicate with customers? If so, how?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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