=+4. Visa offers a service called Verified by Visa. The purpose is to reduce Internet-related fraud (MasterCard

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=+4. Visa offers a service called Verified by Visa. The purpose is to reduce Internet-related fraud (MasterCard and American Express have similar services). Research “Verified by Visa”

and prepare a report summarizing the program and how it protects both buyers and sellers.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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