1. State whether each of the following illustrates strategic or tactical planning: a. Global automakers begin setting...

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1. State whether each of the following illustrates strategic or tactical planning:

a. Global automakers begin setting up manufacturing plants in India.

b. The merging of Live Nation and Ticketmaster.

c. The New England Patriots trade a backup quarterback to the Kansas City Chiefs.

d. A regional airline looks for ways to expand to other areas of the country.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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