=+ Do you observe shopper behavior, conduct focus groups, use telephone or fax questionnaires, collect data electronically,

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=+ Do you observe shopper behavior, conduct focus groups, use telephone or fax questionnaires, collect data electronically, convene consumer panels, do mall intercept surveys—something else?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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