=+2. Some marketers argue that search marketing is a more effective means of using the Web to

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=+2. Some marketers argue that search marketing is a more effective means of using the Web to advertise than traditional pop-up or banner ads. Research the concept of search marketing. What are some of the benefits of using search marketing?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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