5. On your own or with a classmate, research one of the following large corporations. Select several

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5. On your own or with a classmate, research one of the following large corporations. Select several product lines and classify each in the BCG matrix.

a. Sears

b. Johnson & Johnson

c. Conde Nast Publications

d. General Electric (GE)

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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