=+3. Do you think passengers will consider amenities that they pay for to fall under the category

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=+3. Do you think passengers will consider amenities that they pay for to fall under the category of “customer service”? Why or why not? How might their perception affect the airlines’ customer service efforts and track record?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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