All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
contemporary marketing case

Questions and Answers of Contemporary Marketing Case

=+10. Go back to the firm you selected in question 5 (or choose a different firm). Further research the company’s products so you can create a hypothetical BCG matrix for some of the company’s
=+9. Team up with one or more classmates to research companies on the Web, looking for firms that have created successful SBUs such as L. L. Bean’s outdoor and fitness department that is aimed at
=+8. Suppose you are a marketer for a large U.S. toy manufacturer. Top executives at the company have determined that growth overseas is an essential objective, and they want you to look at the
=+7. On your own or with a classmate, research a firm that has been around for a long time, such as Ford, General Electric, or DuPont. Use your research to determine the ways that technology has
=+6. With a classmate, choose a company whose products you have purchased in the past. Create two ads for one of the company’s products (or product lines). One ad should focus on the product
=+5. Use your library or an Internet search engine to collect information on one of the following companies (or select one of your own). Identify the firm’s target market(s). Note that a large
=+4. ABC has made some of its TV shows (such as Lost and Desperate Housewives) available for download to iPods and to PCs. Discuss how this strategy demonstrates a strategic window for the company.
=+3. Create a SWOT analysis for yourself, listing your own personal strengths, weaknesses, opportunities, and threats.
=+2. Once you have formulated the mission statement for your firm, identify at least five objectives.
=+1. Choose a company whose goods and services are familiar to you. With at least one other classmate, formulate a mission statement for that company.
=+12. Describe the characteristics of each of the four quadrants in the BCG matrix.
=+11. What is another name for SBUs?
=+10. Identify a major way in which technology has changed the marketing environment in the last five years.
=+9. Give an example of each of the four strategies in the marketing mix.
=+8. Why is identifying a target market so important to a company?
=+7. When using the strategic window, what three factors must marketers analyze?
=+6. Cite examples of firms that have succeeded with first and second mover strategies.
=+5. Over which of Porter’s Five Forces do consumers have the greatest influence?
=+4. Define marketing strategy.
=+3. What is the difference between a firm’s mission and its objectives?
=+2. Summarize in one or two sentences a strategic plan that a top manager in a business unit might be involved with. Now state in a sentence or two a tactical plan that a middle-level manager might
=+1. State whether each of the following illustrates strategic or tactical planning:a. Wal-Mart decides to enter the Japanese market.b. A local bakery decides to add coffee to its list of offerings.
=+2. How does technology influence the marketing environment?
=+What is a strategic window?
=+3. What are the four components of the SWOT analysis?
=+1. How do marketing plans differ at different levels of the organization?
=+ 4. Whirlpool sells its products in many different countries. Which of the three alternative global pricing strategies presented in the chapter do you think would work best for the company? Why?
=+ 3. Do you think consumers would have different price limits across the three Whirlpool brands? Explain your answer.
=+ 2. Describe how Whirlpool uses the product lines in its three brands to promote a positive relationship between price and quality.
=+ Is this an effective marketing strategy?Why or why not?
=+ 1. What types of reductions from list price does Whirlpool use?
=+ 4. What challenges might Washburn face as it markets its products overseas?
=+ 3. Would cost-plus pricing be appropriate for the Maya series? Why or why not?
=+ 2. Why does Kevin Lello say that the demand for good guitars is relatively inelastic?
=+ 1. What are the pricing objectives for the Maya series of guitars?
=+ What types of sales promotions might a Harley-Davidson dealer use during an open house to encourage consumers to purchase a motorcycle?
=+ 4. How has Harley-Davidson used promotion techniques in its past?
=+ How does the firm use this technique to its best advantage?
=+ 3. Why is demonstration an important part of the selling process at Harley-Davidson?
=+ 2. Which personal selling approach do Harley-Davidson dealers use? Give an example of how the approach is used.
=+ 1. Describe the role of a salesperson at a HarleyDavidson dealership.
=+ 4. What role do the “BP on the Street” advertisements play in BP’s public relations efforts?
=+ 3. What kind of appeal do you think would be most effective for the “BP on the Street” advertisements?Why?
=+ 2. Would celebrity advertising be as effective for “BP on the Street” as the use of average citizens? Why or why not? If BP decided to use include a celebrity spokesperson in its campaign,
=+1. What are the objectives of the “BP on the Street”advertising campaign? How would you categorize the campaign?
=+4. Why is the food and beverage sales program playing a significant role in the success of the marketing and sales strategy?
=+3. Why is it important to increase the number of pre-sold tickets and how does the marketing strategy address this target?
=+2. Why does the marketing strategy intend to raise the direct sales mix to 75% of the total?
=+1. In what ways is the Toledo Mud Hens marketing campaign “receiver-focused?”
=+4. In what ways does BP Connect represent scrambled merchandising? How does this strategy boost sales?
=+3. Using the five different categories discussed in the chapter, how would you classify BP Connect stores as retailers?
=+2. How do the elements of the marketing mix apply to BP’s retailing strategy (see Figure 14.1)?
=+1. Describe the target market for BP Connect and Wild Bean Café stores.
=+4. Suppose American Apparel decided to move its manufacturing operations to Mexico. How would this move affect its physical distribution system?
=+3. Although most of American Apparel’s processes take place at one facility, what outside components of the supply chain does the firm still have to manage?
=+2. In what ways does American Apparel gain an advantage over its competition by being vertically integrated?
=+1. Which types of marketing channels does American Apparel use? What are the benefits of each to the company?
=+4. Describe a new product that JPMorgan Chase might choose to introduce as part of its rebranding effort.Why do you think it would succeed?
=+3. Do you think the JPMorgan Chase octagon will become as recognizable as the Nike swoosh or the McDonald’s “golden arches”? Do you think the firm’s brand name will have equal success? Why
=+2. Using the four dimensions of brand personality on the Brand Asset Valuator, describe the JPMorgan Chase brand.
=+1. Describe the brand equity that JPMorgan Chase already has.
=+4. At what stage would you place the organic foods category in the product life cycle? Based on this answer, describe the approach you think Wild Oats should take toward marketing its Wild Oats
=+3. Large firms such as Johnson & Johnson and General Mills have product mixes with a huge assortment of product lines and individual offerings. Visit the Wild Oats Web site at
=+2. What are the benefits to Wild Oats of creating three private-label product lines?
=+1. How would you classify most of the consumer goods that are sold by Wild Oats? How does this affect the way they are marketed?
=+4. What does The Little Guys do in order to understand customer needs? What more, if anything, do you think it could do?
=+3. At which level or levels of the relationship marketing continuum shown in Table 10.1 are The Little Guys’customers? Explain your answer.
=+2. “The single best thing about our store is the people who work here,” says The Little Guys Web site. Why can the company make this claim, and how does it reflect the firm’s customer
=+1. How well has The Little Guys achieved each of the four basic elements of long-term customer relationships? Explain your answer.
=+4. Are there any demographic groups that could be Harley-Davidson customers but are not? If so, how can segmentation help the company’s marketers reach them?
=+3. How well do you think Harley-Davidson applies psychographics to its marketing activities? Give examples.
=+2. Which targeting strategies do you think HarleyDavidson is currently using? Which do you think it should be using? Explain.
=+1. Does Harley-Davidson’s target market meet the criteria for effective segmentation? Explain your answer.
=+Are there any privacy questions at issue in these new methods? How would a marketing research company deal with them?
=+4. What are some advantages and disadvantages of the newer methods of automated data collection that both Nielsen and Google are exploring?
=+3. Much of Nielsen’s research is still reported manually by the subjects of its surveys. Do you think this method provides reliable and unbiased results? Why or why not? Why do you think Nielsen
=+2. Could Nielsen’s random sampling return unbiased results? Why or why not? Why do you think the company is dedicating two of its many television indexes to the national and local Hispanic
=+1. Nielsen has sister companies that track Internet activity around the world, box office receipts, and the retail sales of audio and video entertainment products and books. Who are the likely
=+4. What kind of international product and promotional strategies does Lonely Planet appear to use?
=+3. How could the movement toward economic integration affect Lonely Planet?
=+2. How well do you think Lonely Planet is meeting the technological challenges of the international environment? What do you think it could do that it isn’t yet?
=+1. What elements of the international economic and social-cultural environment can affect Lonely Planet’s business, and how?
=+4. Assume you are a buyer for a company looking for a promotional item to use in rewarding your top salespeople. In which stage(s) of the organizational buying process will High Sierra’s wide
=+3. What advantages and disadvantages would High Sierra have to consider if it wanted to start selling directly to consumers? Why do you think it doesn’t do so?
=+2. What kind of market demand does High Sierra face(derived, volatile, joint, inelastic, inventory)? Give examples to support your answer.
=+ What is it, and what advantage would it offer the company?
=+1. How does High Sierra segment its B2B market? Can you think of any other useful segmentation strategy it could use?
=+4. Which behavioral influences on viewer behavior—cultural, social, personal—are most relevant to Nielsen Media Research and its advertising industry clients?Are any influences irrelevant?
=+3. What aspects of consumer behavior can Nielsen Media Research effectively measure? For instance, can the company currently measure attitudes and perceptions? If you answered no, how could the
=+2. Do you think TV viewers go through a formal decision process in selecting programming? Why or why not?Which steps in the process do you think are the most important for marketers to know about?
=+1. What cultural and social influences do you think are helping change consumer behavior among TV viewers today? Which ones have changed your behavior, and how?
=+4. How well do you think Peapod rates on the B2C benefit of personalization? How does its ability to personalize customer orders compare with that of other online retailers you’re familiar with?
=+3. Why do you think Peapod has been able to minimize channel conflicts as it expands its operations? Do you think its solution to this problem is a good model for other e-businesses? Why or why not?
=+ How difficult would it be for competitors to copy these benefits?
=+2. Parkinson says Peapod is “a lifestyle solution for [customers’] busy lives.” What solutions or benefits do you think Peapod offers? Could it offer any that it doesn’t currently?
=+What others might exist for online grocers? What factors might delay the growth and maturing of the online grocery business?
=+1. Peapod’s founder and president, Andrew Parkinson, says of online grocery delivery that “the increasing use of high-speed broadband, advances in portable technologies, and the growing
=+4. How do the ethical standards at Organic Valley translate into acts of social responsibility?
=+3. How does Organic Valley puts its ethical standards into action in its product and pricing strategies? Do you think it is doing a good job of this? Why or why not?
=+2. How does Organic Valley define its members’ rights?What consumer rights does it support? Are these two sets of rights compatible? Why or why not?

Showing 200 - 300 of 2395

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved