How does the era of big data present opportunities and challenges to marketing researchers?

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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Question Posted: Jan 19, 2024 04:00 AM

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How does the era of big data present opportunities and challenges to marketing researchers?

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The era of Big Data presents numerous opportunities and challenges to marketing researchers Lets look at them separately Opportunities 1 Improved Cust...View the full answer

Contemporary Marketing

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