Imagine you and a classmate are marketers for one of the following companies: Trader Joes, Ace Hardware,

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Imagine you and a classmate are marketers for one of the following companies: Trader Joe’s, Ace Hardware, or Menard’s. Choose one of the following markets into which your company could expand: Mexico, India, or China. Research the country’s infrastructure, social–cultural environment, technological environment, and any possible trade barriers your firm might encounter. Then present your findings to the class, with a conclusion on whether or not you think the expansion would be beneficial.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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