Consider each of the following firms and describe how the firms goods and services can create different

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Consider each of the following firms and describe how the firm’s goods and services can create different types of utility. If necessary, go online to the company’s website to learn more about it. You can do this alone or in a team. 

a. American Express, Visa, or MasterCard 

b. Snapfish or other online digital photo services 

c. Sandals Resorts.

d. Amazon.com 

e. Fresh Market grocery stores.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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