Sandwich maker Subway opened its first overseas store in 1984, in the Middle East. Today, it has
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Sandwich maker Subway opened its first overseas store in 1984, in the Middle East. Today, it has nearly 43,000 stores in 108 countries. Discuss some of the challenges Subway might face in conducting marketing research in potential new international markets. What types of research would you recommend the company use in choosing new countries for expansion?
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Some of the challenges Subway might face in conducting marketing research in potential new international markets include 1 Cultural differences Subway will need to consider the cultural nuances and pr...View the full answer
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