State whether each of the following illustrates strategic or tactical planning: a. Global automakers begin setting up

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State whether each of the following illustrates strategic or tactical planning: 

a. Global automakers begin setting up manufacturing plants in China. 

b. Play N Trade Video Games and Dimensions Games Corporation merge. 

c. The Cleveland Browns give up draft picks to obtain QB Johnny Manziel (“Johnny Football”). 

d. A regional airline looks for ways to expand to other markets.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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