The 2016 Summer Olympics take place in Rio de Janeiro, Brazil. By yourself or with a classmate,

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The 2016 Summer Olympics take place in Rio de Janeiro, Brazil. By yourself or with a classmate, identify a company that might benefit from promoting its goods or services at the Rio Olympics. In a presentation, describe which strategy you would use: straight extension, product or promotion adaptation, dual adaptation, or product invention.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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