Using a first mover strategy, Apples iPad and iPhone have clearly established the lead in their markets.

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Using a first mover strategy, Apple’s iPad and iPhone have clearly established the lead in their markets. Research the products of another firm that produces either a tablet or a smartphone to learn about its strategy. How has a second mover strategy benefited the firm? Has the second mover firm been able to catch Apple in sales?

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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