1. Why is it important for W.W. Grainger to understand exactly who its B2B customers are? 2....

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1. Why is it important for W.W. Grainger to understand exactly who its B2B customers are?

2. In what other ways can Grainger provide a good customer experience via its website and mobile apps?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: May 29, 2018 12:25 AM

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1. Why is it important for W.W. Grainger to understand exactly who its B2B customers are? 2....

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Contemporary Marketing

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