How does each of the following factors affect the decision to emphasize personal selling or nonpersonal advertising

Question:

How does each of the following factors affect the decision to emphasize personal selling or nonpersonal advertising and sales promotion?
a. Geographic market concentration
b. Length of marketing channels
c. Degree of product technical complexity

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

See More Books

Question Posted: Sep 14, 2012 07:43 AM

See More Questions

How does each of the following factors affect the IS curve? Start your argument from the diagram of Id-Sd and show how the associated change will affect IS curve. a. An increase in government...
How does each of the following factors affect the LM curve? Start your argument from the diagram of MD-MS (money demand-money supply) and show how the associated change will affect LM curve. a. An...
How would each of the following factors affect ratio analysis? (a) The firms sales are highly seasonal. (b) The firm uses some type of window dressing. (c) The firm issues more debt and uses the...
Write a program that takes as command-line arguments the name of an image file and the pixel coordinates of a rectangle within the image; reads from standard input a list of Color values (represented...
A class has 250 students. 113 of whom are male, and 167 of whom are mechanical engineers. There are 52 female students who are not mechanical engineers. There are 19 female mechanical engineers who...
All of the following navaids appeared during the 1950s except a. VORs. c. unicorn. b. TCAs. d. three-axis autopilot.
Assess how we can view organizational structures in nontraditional ways. (pp. 294296)
Famous Cut Hair Stylists has begun the preparation of its adjusted trial balance as follows: Year-end data include the following: a. Supplies on hand, $300. b. Depreciation, $1,000. c. Accrued...
Problem 2 Suppose it is the start of year 2 0 2 4 . You have $ 1 0 0 , 0 0 0 to invest and decide to invest in a combination of a riskless asset ( f ) , a stock index fund ( S ) and a long - term...
1. What are examples of supervisory tactics Annetta might have used in the past to reduce the problem caused by employees who dont give a priority to their team or the property? 2. What are examples...
Why is the recruitment and selection stage of the hiring process one of a sales manager's greatest challenges?
Which of the four sales channels is each of the following salespeople most likely to use? a. Salesperson in an American Eagle Outfitters store b. Coldwell Banker real estate agent c. Route driver for...
A congested computer network has a 1% chance of losing a data packet and packet losses are independent events. An e-mail message requires 100 packets. a) What is the distribution of data packets that...
The table below shows the population of Mozambique between 1960 and 2010. This data can be modelled using an exponential function of the form P = ab t , where t is the time in years since 1960 and a...
Southco is a medium-sized American-owned global manufacturer of access hardware solutions, such as latches and hinges, used for applications in the aircraft, railway, computer and automotive...
To what extent do staffing processes at the Dionysos reflect the strategic approach to recruitment and selection encapsulated by the conceptual framework and model depicted in Key Concepts 8.4 and...
Im an accounting major, not an operations expert, yelled just-promoted Bob Barthrow, the executive vice president of the Midwest Frequent Flyer Call Center, during a senior-level management meeting....
The Hudson Jewelers case study can be found in Appendix C. Chapter 14 Case Question for Discussion: 1.Customer demand (weekly visits) at Hudson Jewelers is highly seasonal, as shown in the worksheet...
If a brick-and-mortar retailer were to use FBA, what business processes would it not need to develop? What costs would it save?
On April 29, 2015, Auk Corporation acquires 100% of the outstanding stock of Amazon Corporation (E & P of $750,000) for $1.2 million. Amazon has assets with a fair market value of $1.4 million (basis...
What ideas discussed in this chapter would be suitable to recommend to a country just now revising its health system? To pursue equity, that is, wide coverage? To pursue cost containment, that is,...
A typical household in Canada spends $1,766 each year on food that is purchased but not eaten. What ideas do you have on an individual level to help reduce food waste?
Compare balance of trade and balance of payments.
Briefly describe the EU and its goals. What are the pros and cons of the EU?
Jennifer purchased a home for $1,000,000 in 2016. She paid $200,000 cash and borrowed the remaining $800,000. This is Jennifer's only residence. Assume that in year 2024, when the home had...
business plan describing company with strengths and weaknesses. Any gaps in plan. Recommendations for improvement of the plan.
You wish to buy a car today for $35,000. You plan to put 10% down and finance the rest at 5.20% p.a. for six years. You will make equal monthly payments of $_______.

How does each of the following factors affect the decision to emphasize personal selling or nonpersonal advertising

Question:

Step by Step Answer:

Personal selling is the process of a sellers persontoperson promotional presentation to a ...View the full answer

Contemporary Marketing

Students also viewed these Marketing questions