1. Describe Samsung as a conglomerate. What type of diversification does Samsung pursue? 0Identify possible factors such as core competencies, economies of scale, and economies of scope that might underlie its success as a diversified conglomerate (chaebol). Which do you consider its key success factors?

2. How did Mr. Lee turn Samsung Electronics from a sleeping and bureaucratic company into a world leader?

3. What type of global strategy is Samsung Electronics pursuing?

4. What can Samsung Electronics do to sustain its competitive advantage in smartphones? Should Samsung change its “follow first, innovate second” approach as it seeks to build a competitive position in new product areas other than smartphones?