Pramo was a Guardian Sustainable Business Award winner in 2016. The companys fabric technology and use of

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Páramo was a Guardian Sustainable Business Award winner in 2016. The company’s fabric technology and use of chemicals is discussed at https://www.theguardian.com/sustainablebusiness/2016/may/27/outdoor-clothing-paramo-toxic-pfc-greenpeace-fabric-technology.

Describe how Páramo’s business practices allowed it to become recognized for its bold moves. How do these initiatives help build competitive advantage?

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Strategic Management And Business Policy

ISBN: 9780201773231

6th Edition

Authors: Thomas L. Wheelen, J. David Hunger

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