The British outdoor clothing company, Pramo, was a Guardian Sustainable Business Award winner in 2016. The companys

Question:

The British outdoor clothing company, Páramo, was a Guardian Sustainable Business Award winner in 2016. The company’s fabric technology and use of chemicals is discussed at https://www.theguardian.com/sustainable-business/2016/may/27/outdoor-clothingparamo-

toxic-pfc-greenpeace-fabric-technology. Describe how Páramo’s business practices allowed it to become recognized for its bold moves. How do these initiatives help build competitive advantage?

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