1. Discuss Twitter's global impact since its inception. 2. Who are Twitter's biggest competitors? How does Twitter...

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1. Discuss Twitter's global impact since its inception.
2. Who are Twitter's biggest competitors? How does Twitter differ from other social media companies?
3. What marketing challenges does Twitter face as it continues to expand its brand globally?

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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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