How has McDonald's grown its brand equity over the years? Has McDonald's changed in different economic times

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How has McDonald's grown its brand equity over the years? Has McDonald's changed in different economic times or in different parts of the world? Explain.

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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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Question Posted: Jan 09, 2017 10:16 AM

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How has McDonald's grown its brand equity over the years? Has McDonald's changed in different economic times

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McDonalds adjusts product offerings to fill unmet needs like relatively lower co...View the full answer

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