1. Do you think there is a priority system to Boston Pizza's four pillar strategy? If not,...

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1. Do you think there is a priority system to Boston Pizza's four pillar strategy? If not, do you think there should be? Why?
2. Is it practical (or even possible) to make all corporate decisions while ensuring that all four decision criteria (aka the four pillars strategy) are met?
3. Visit bostonpizza.com. Find and state BP's mission statement. Does it appear to be consistent with the brand's four pillar strategy?
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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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