Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:41 AM

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Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.

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The market consists of many types of customers products and needs The marketer must determine which segments offer the best opportunities Consumers ca...View the full answer

Marketing An Introduction

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