Explain the roles of media salespeople, media planners, media buyers, and media researchers.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:31 AM

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Explain the roles of media salespeople, media planners, media buyers, and media researchers.

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Media salespeople work for a specific vehicle with the objective of building the best possible argument to convince media planners to use the medium t...View the full answer

Advertising & IMC Principles & Practice

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