1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and...

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1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
2. Evaluate Microsoft's recent expansions into areas such as search engines and smart phones. Do you think these are good areas of growth for Microsoft? Why or why not?
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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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