1. Explain what kinds of broad cultural differences we are likely to find between the Japanese and...
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2. What impression do you think the Scottish engineer made on the Japanese executives?
3. What steps could the Scottish firm have taken to avoid this kind of mistake?
4. How easy is it to do a simple cost–benefit analysis on investments into improved cultural awareness amongst employees?
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1 The collective approach of the Japanese contrasts with the individualistic approach of the British Moreover loyalty to the firm is a very important ...View the full answer
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