1. How can Avant Healthcare further leverage its brand loyalty from its HCPs to helping its business?...

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1. How can Avant Healthcare further leverage its brand loyalty from its HCPs to helping its business?
2. What is the importance of Avant proactively asking its HCPs about possible concerns? How does this help Avant build brand loyalty?
3. How do the international medical staffing firms that view customer complaints as nothing more than a pain in their side contribute to customer disconfirmation formation by their HCPs?
4. What kinds of long-term implications can the negative word-of-mouth have on international medical staffing firms?
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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