1. How important is the country of origin to consumers’ comprehension of designer products like those sold by Antonio’s company?
2. Play the role of the VP-Marketing. What would your reaction be? How could knowledge that the bag is produced in China potentially harm or enhance the brand?
3. Antonio suggests simply removing the stitching that says “Made in Italy” as a way of not misleading consumers. Would such a move address any ethical concerns that may exist once production is moved to China? Explain why.