1. Identify one of your favorite ads and describe the message used (the value proposition), the medium used, and the language used. How does this relate to target segments?
2. Choose a product that you or someone you know has purchased recently. What pricing strategy, such as introductory pricing, price skimming, or market penetration, was used in pricing this product? Did you make your purchase based on price or some other factor? What kind of research did you do before making your decision? What do you think the company's objective was in making its pricing decision?