1. Identify the value chain involved in a obtaining a new bicycle from winter borne Custom Bicycles. Can you identify the primary activities that create value for the customer when purchasing a new bike?
2. What information systems do you think could be used to support these primary activities?
3. Check out the company’s website (www.winterbornebikes.com). Does the website fill the role of a primary activity or is it more appropriately considered a support activity? Justify your answer?