1. If you were starting a company in an industry with large competitors, what steps would you...

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1. If you were starting a company in an industry with large competitors, what steps would you take to prepare your advertising budget?
2. If Lando had come to you for advice, what would you have told him about building an online community?
3. Can Nulo’s online community be sustained? What kinds of information should they be sharing on their website?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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