Small Business Management Launching & Growing Entrepreneurial Ventures(17th edition)
Authors:
Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 9781285972565, 1133947751, 1285972562, 978-1133947752
Book publisher: Cengage Learning
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Book Price $0 : The book 'Small Business Management: Launching & Growing Entrepreneurial Ventures', 17th edition by Justin Longenecker, William Petty, Leslie Palich, and Frank Hoy, is a comprehensive resource focusing on the intricacies of starting and managing small businesses. It highlights key themes such as strategic planning, innovative business models, and effective financial management, providing readers with actionable insights to navigate the challenges of entrepreneurship. The authors delve into methodologies like SWOT analysis, feasibility studies, and market penetration strategies, integrating these concepts seamlessly within a narrative that educates and inspires aspiring entrepreneurs. A notable aspect of the book is its extensive use of real-world examples and case studies that align with modern entrepreneurial environments. The 'solution manual' offered alongside the book aids readers in solving complex business problems, whereas the 'Answer Key' for end-of-chapter questions enriches learning through self-assessment. Additionally, the 'table of content' is meticulously structured, guiding readers through each critical aspect of small business management. Despite not being a traditional novel with characters and plot, the book has been well-received for its practical approach, detailed analyses, and accessibility to both students and practitioners in the field. This text stands out in teaching entrepreneurship by equipping readers with the technical expertise and mindset necessary for success in the competitive business world. Courses linked to the subjects in this book involve entrepreneurship, business development, financial planning, and more, setting a foundation for academic exploration. It effectively combines theoretical knowledge with applied skills, preparing readers for real-world business challenges. Books like this one prove that cheap resources can still deliver high academic standards.
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Customer Reviews
Trusted feedback from verified buyers
SB
Okay so got this book free for my course ENTR 201: Small Business Management and Entrepreneurial Strategies and it’s been pretty solid so far. The chapters I looked at make the whole small business stuff feel way less confusing than I thought it’d be, easy to read and follow, which helps tons. The cover and pages feel nice too, no weird odor or scratches or anything which was nice since it’s a free copy. Haven’t got deep into it yet but it seems like it’s gonna be a helpful resource when exams roll around. All good here and happy it showed up fairly quick.
MM
This came free for my small business class at Laurus College and i thought it was alright. the pages are clean and the text feels easy enough to get through but hasn’t really grabbed me yet. some parts seem kind of beginner level but i'm hoping it’ll help with the homework and exams later on. it looks good on the shelf and overall no complaints, just maybe not as exciting as i expected. took about 4 days to get here and everything was in good shape tho so that was cool.
DM
Finally got my free copy for a Craven Community College class and arrived quick which was awesome, book looks clean and pages crisp, haven’t had a chance to read much yet but just skimming it seems pretty clear and easy to get through, feels like it’ll be a good help once I dive into studying
































