1. In what ways is SetJams product and service particularly innovative? 2. How might SetJams organization structure...

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1. In what ways is SetJam’s product and service particularly innovative?
2. How might SetJam’s organization structure be seen as innovative? What specialist capabilities does the firm gain from each its two global locations?
3. Is there evidence that SetJam has particularly strong dynamic capabilities?
4. What are the benefits of sourcing specialist expertise online, as an input into the firm? What factors underpin the continuing importance of physically colocated specialists or businesses for SetJam?
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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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