Why are MNEs so interested in new product development? Why do they not simply focus on improving

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Why are MNEs so interested in new product development? Why do they not simply focus on improving their current offerings?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:20 AM

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Why are MNEs so interested in new product development? Why do they not simply focus on improving

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One of the primary reasons is that new products are the life...View the full answer

International Business

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