1. In your own words, define dogfooding. Do you think dogfooding is likely to predict product success? Why or why not? When would dogfooding not predict product success?
2. Summarize the ways that this text’s development team used information systems technology to improve its process efficiency.
3. The case doesn’t say, but how do you think the annual production of this text contributes to the publisher’s and the author’s competitive strategy?
4. How does the use of information systems technology contribute to the publisher’s and the author’s competitive strategy?