1. Is Chouinard correct that companies can treat workers well, respect the environment, and still make money? Explain.
2. If he is correct, why aren’t all companies following the Patagonia model?
Outdoor adventurer Yvon Chouinard and his wife, Ellen Pennoyer, in 1972, founded Patagonia, Inc., the sports clothing and outdoor gear retailer. Privately owned, Ventura, California-based Patagonia with annual revenues that recently reached $540 million is the product of entrepreneurial drive and a corporate culture practicing “green” business and “management by absence.”