1. List the types of information that Club Car division's CRM system makes available to sales representatives in the field. For each type of information, briefly explain how salespeople's remote access to that type of information can help them close sales on their customers' sites.
2. In the CRM re-launch, Club Car division focused on two CRM elements. In about 200 words, explain why this approach would work better, in general, than implementing a comprehensive CRM system that could track all of the division's sales activities and related information in real time.
3. In about 200 words, explain how Club Car division might use Web services in its CRM system.
Ingersoll-Rand is a $9 billion diversified manufacturing company that sells its products worldwide. Its well-known brands include Ingersoll-Rand tools and portable power generators, Bobcat construction equipment Thermo King refrigerated transport systems, Dexter and Schlage locks, and ARO industrial fluids equipment. The company's Club Car division manufactures and sells a variety of small electric cart vehicles to golf courses and industrial users. The division also sells a rough-terrain version designed for farmers, ranchers, construction workers, and recreational users.