1. Oxfam chose not to use online banner ads this campaign. In about 100 words, explain the advantages and disadvantages that Oxfam would have experienced by using banner ads to achieve the objectives of this campaign.
2. Oxfam used only its existing e-mail list for this campaign; it did not purchase (or borrow from other charitable organizations) any additional e-mail addresses. Evaluate this decision. In about 300 words explain the advantages and disadvantages of acquiring other e-mail addresses for a campaign of this nature.
3. For this campaign, Oxfam chose to use e-mails that contained HTML, audio, and video elements rather than using plain-text e-mails. In about 100 words, describe the advantages and disadvantages of using formats other than plain-text in this type of e-mail campaign. Be sure to identify any specific trade-offs that Oxfam faced in deciding not to use plain-text e-mail.
4. Oxfam used HTML in the first e-mail, video in the second, and audio in the third. Evaluate the use of different e-mail formats for this type of message and consider the sequencing of the formats that Oxfam used in this campaign. In about 300 words, summarize the considerations that would affect a decision to use a particular sequence of e-mail formats in a campaign such as this and evaluate the sequence that Oxfam used.
5. A manager at Oxfam might be tempted to conclude that the sequence of formats used in the e-mail messages was related to the increase in donations over the six weeks of the campaign. In about 100 words, present at least two reasons why this would be an incorrect conclusion.

For more than 60 years, Oxfam has worked through and with its donors, staff, project partners, and project participants to overcome poverty and injustice around the world. Early in World War II, Greece was occupied by the Nazis. Allied forces created a naval blockade around Greece to prevent further German expansion; however, the blockade created severe shortages of food and medicine among Greek civilian communities. In 1942, a number of Famine Relief Committees were established in Great Britain to ship emergency supplies through the Allied blockade. Although most of these committees ceased operations after the war ended, the Oxford Committee for Famine Relief saw a continuing need and enlarged its operations to provide aid throughout postwar Europe, and in later years, the rest of the world.