In about 200 words, compare the use of a product-based marketing strategy to a customer based product

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In about 200 words, compare the use of a product-based marketing strategy to a customer based product strategy. Include a discussion of the benefits and drawbacks of each and include at least one example of an online business that uses each strategy.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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