Questions and Answers of Electronic Commerce

Summarise how the activities involved with implementation and maintenance relate to analysis and design activities in previous chapters.AppendixLO1
What are the risks of launching a new e‑commerce site if implementation is not conducted effectively?AppendixLO1
Distinguish between static and dynamic content and methods of achieving them.AppendixLO1
What are the objectives of testing? How do these relate to an e‑commerce site?AppendixLO1
Summarise the advantages and disadvantages of the different changeover methods.AppendixLO1
What are the issues for managers of content management?AppendixLO1
What are the main elements of an e‑commerce site measurement plan?AppendixLO1
What are the elements of a budget for an e‑commerce site enhancement?AppendixLO1
Write a report to a manager recommending particular techniques that should or should not be implemented on an e‑commerce site. Examples may include frames, Flash or Shockwave plug-ins, JavaScript,
Develop a plan for measuring the marketing effectiveness of an e‑commerce site.AppendixLO1
Discuss the balance of using a website and traditional methods for marketing research.AppendixLO1
Choose an example of a simple brochureware website. Develop an implementation plan for this site, recommending development techniques that will be used to enhance the site.AppendixLO1
You are developing a testing plan for an e‑commerce site. Outline five key aspects of the site you would test.AppendixLO1
Data migration is often overlooked in implementation planning. Explain what data migration is and explain when it may need to occur for creation of an e‑commerce site for an existing
Analyse the advantages and disadvantages of a soft versus hard website launch.AppendixLO1
Explain the following terms and suggest which is the most useful in measuring the effectiveness of a website.(a) hit(b) page impression(c) site visit.AppendixLO1
Why are conversion and attrition rates important in evaluating the performance of an e‑commerce site?AppendixLO1
Suggest three key measures that indicate the contribution of an e‑commerce site to overall business performance for a company with online and offline presence.AppendixLO1
how to identify and secure employment in a managerial capacity or a capacity that may lead to management
how to buy an existing station, by exploring methods of finding the property, financing the acquisition, and executing legal and other procedures to consummate the transaction
how to build a new station or cable system, by identifying methods of locating open frequencies and franchises, obtaining financing, and complying with governmental requirements
To satisfy her desire to become a stand-alone media mogul in a major metropolitan American city, what two principal ownership options can you advise the Japanese expatriate to consider?
What initial steps should Cash initiate to get either option under way?
Discuss the major advantages and disadvantages of each.
Ms. Galore may have a problem in achieving her goal and no amount of money can cure it. What is it?
Name three types of financing used by Penny in her radio acquisition.
What percentage of the total purchase price was her down payment?According to market standards, was it adequate?
What form did Penny have to file with the FCC to obtain her construction permit?
How long did Penny have to build the upgrade once the construction permit was issued?
What form did Penny have to file with the FCC to transfer the license from the seller to her?
the responsibilities and qualities of the promotion and marketing director?
the development of a promotion plan?
the goals and methods of effective audience and sales promotion campaigns?
Is the promotion a contest or a lottery? Explain.
What impact is it likely to have on the ratings for the 5:30 P.M. newscast?Why?
Are there potential problems with the promotion? What are they? Can they be overcome?
What promotional benefits does Kevin’s idea have for the station?
Are there any shortcomings? Can they be removed?
Do you anticipate any problems in executing the idea? If so, describe them.
modifications of the 1996 Telecommunications Act regulatory framework?
FCC licensing and reporting requirements?
FCC policies pertaining to ownership, programming, announcements, commercials, and operating requirements?
FCC regulations on indecency, violence, contests, hoaxes, and political campaigns?
Since the show began at 5 A.M., during the FCC indecency “safe harbor,”can that be used as a defense?
Would the program concept in itself violate the FCC’s 1987 indecency definition?
Is the station absolved because Bob did not consult with management before the start of the contest?
If the FCC concludes that an indecency violation has occurred, what will the fine be?
Can the station collect the fine from Bob?
Is the station required to fire Bob?
Before you go any further with this client, what must you have him do?
What must you give the potential client?
Are there any special tag-line requirements for the spot under the BCRA of 2002?
If Swift Tanks decides not to buy time, are your statutory responsibilities at an end?
franchising and refranchising procedures?
managerial functions and responsibilities, with special attention to programming, economics, marketing and promotion?
revenue enhancement, and the role of digital products and services?
the regulatory environment in which cable systems operate?
What pro-active actions could James take to develop the business and enhance revenue and profits?
What personal activities could James undertake to enhance his ability to succeed if he retains the business?
Is continued operation of the business just too risky given the new competition across the street in the form of a new DSL business by the phone company and the new multichannel video company in the
Should James go back to attempting to make movies and distribute them on the cable system to attract subscribers?
the organization and framework of public broadcasting in the United States?
the major management functions performed by public broadcast station executives?
the challenges facing public broadcasting and the management tools available to meet them?
the differences and similarities in operations between commercial broadcasting and public broadcasting?
As of now, KTUN-FM has no CSG from the CPB. Can it qualify for one?
It does not buy, and does not intend to buy, any NPR or PRI programming.Does this fact change your answer to number 1?
Is there any grant that can be applied for to provide funds for needed equipment?
Suggest an alternative to the expensive monthly program guide.
Does the advent of digital radio offer any revenue answers not currently available?
Can any radio station, especially a public station, operate without any news and public affairs?
If KTUN were an LPFM, could it qualify for CPB funding?
Your first thought is to secure federal funding. What must you file for and with whom?
Will you be successful?
What are your other potential sources of funding?
Mr. Do wants to underwrite programming on the station for his car lots. His sample copy says, in part, “Tow it in or ride it in to get the best price on the best cars in the city.” Will you air
defining management and tracing the roots of today’s management thought and practice
identifying the functions and roles of the broadcast station general manager and the skills necessary to carry them out
discussing the major influences on the general manager’s decisions and actions
What factors will you weigh in determining how to deal with the host?
Do the arguments of the program director and the local sales manager have merit? Explain.
If you decide to go along with their recommendation, will you allow the host to remain on the air or remove him pending further legal proceedings?Justify your response.
If you decide not to dismiss him, will you attach conditions to his continued employment? If so, describe them.
the two major forms of financial statements used in the industry?
basic accounting terminology employed by electronic media managers?
methods used to produce good financial performance and to monitor financial progress?
Where can he get some basic information on accounting terminology and methods for a stand-alone radio station?
Where can he find a specialized software company that can provide an “off-the-rack” user-friendly accounting system?
What basic accounting statements will Dustin want the software to produce? Why?
What tools are available to monitor his station’s performance against its peers?
the chief functions of human resource management?
the management of unionized workers?
selected laws and regulations governing the recruitment, hiring, and treatment of employees?
Was the station manager within his rights to demote the control room supervisor while he was in the rehabilitation clinic?
Can the station be held liable for its employees calling him a “druggie”?What if they never said it to his face, but said it to co-employees when he was not present? Can the employees be held
What if, after being terminated, the former supervisor applies for another position at the station? Assuming he is the most qualified for the position, does the station have to hire him? What if the
Can the station be held liable for the “constructive discharge” of the photographer? Can the reporter be held personally liable?
What claims might the driver assert against the station? Assuming that the driver did, in fact, exhibit poor performance over the last several months, how could the station manager have better
Assume that there was a fourth crew member on the trip and that the station manager interviews her during the investigation. Does she have any rights regarding the station’s conduct (or misconduct)
role of the program department and the responsibilities of the program manager and other departmental staff?

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