1. Review the U.S. Product categories and brands offered by Proctor & Gamble. How many of these brands are in your household? Which brands do you believe enjoy the highest brand loyalty? Why?
2. Which of the brands in the list are likely to have the highest brand equity? Are brand equity and brand loyalty always closely related? Explain. Proctor & Gamble www.pg.com/en_US/brands/all_brands.shtml