Marketing is the strategic art and science of connecting products with consumers, employing diverse techniques to engage, inform, and persuade. Distinctive features include digital optimization, content creation, and data-driven decision-making. It plays a crucial role in business growth, leveraging market research and analytics to devise impactful campaigns. Challenges such as audience targeting complexities and rapid technological advancement add depth. Emerging trends in AI-driven marketing and personalized advertising highlight the category's evolving landscape, ensuring it remains essential for modern enterprises.
Marketing management
By: Philip Kotler, Kevin Lane Keller
Date: Dec 15, 2011 Edition: 14th EditionISBN: 9780273753360, 132102927, 273753363, 978-0132102926
Principles of Marketing
By: Philip Kotler, Gary Armstrong
Date: Dec 24, 2011 Edition: 14th EditionISBN: 132167123, 132997266, 9780132997263, 978-0132167123
International marketing
By: Philip R. Cateora, Mary C. Gilly, John L. Graham
Date: Feb 07, 2012 Edition: 15th EditionISBN: 9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
Marketing Mistakes And Successes
By: James F. Dartley
Date: Apr 19, 2012 Edition: 11th EditionISBN: 978-0470169810, 0470169818
Services Marketing Concepts, Strategies, & Cases
By: Douglas Hoffman, john Bateson
Date: Apr 19, 2012 Edition: 4th editionISBN: 1439039399, 978-1439039397
Foundations of Marketing
By: William M. Pride, O. C. Ferrell
Date: Apr 25, 2012 Edition: 3rd EditionISBN: 618973370, 547154569, 9780618973378, 978-0547154565
Contemporary Marketing
By: Louis E Boone, David L Kurtz
Date: May 11, 2012 Edition: 14th EditionISBN: 032458203X, 978-0324582031
Business research methods
By: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
Date: Jun 30, 2012 Edition: 8th EditionISBN: 978-032432062, 0324320620, 1439080674, 978-1439080672
Principles of Marketing
By: Philip Kotler, Gary Armstrong
Date: Sep 24, 2012 Edition: 13th EditionISBN: 0136079415, 978-0136079415
Advertising & IMC Principles & Practice
By: Sandra Moriarty, Nancy Mitchell, William Wells
Date: Oct 03, 2012 Edition: 9th EditionISBN: 9780132998208, 0132163640, 132998203, 978-0132163644
The law of marketing
By: Lynda J. Oswald
Date: Nov 07, 2012 Edition: 2nd EditionISBN: 2901439079248, 1439079242, 978-1439079249
Marketing The Core
By: Roger A. Kerin, Steven W. Hartley, William Rudelius
Date: Sep 27, 2013 Edition: 5th editionISBN: 9780077517083, 78028922, 77517083, 978-0078028922
Business Research Methods
By: Donald R. Cooper, Pamela S. Schindler
Date: Sep 10, 2014 Edition: 12th editionISBN: 9780077774431, 0073521507, 77774434, 978-0073521503
Advertising and Promotion An Integrated Marketing...
By: George Belch, Michael Belch
Date: Jan 08, 2015 Edition: 10th EditionISBN: 78028973, 978-0078028977
Essentials of Marketing Research
By: Barry J. Babin, William G. Zikmund
Date: May 28, 2015 Edition: 6th editionISBN: 9781305688094, 1305263472, 1305688090, 978-1305263475
Marketing Channels
By: Rosenbloom
Date: Jun 29, 2015 Edition: 8th editionISBN: 9781133707578, 324316984, 1133707572, 978-0324316988
Consumer Behavior Buying, Having and Being
By: Michael R. Solomon
Date: Jun 29, 2015 Edition: 11th edition ISBN: 978-0133451153, 133450899, 133451151, 978-0133450897
Marketing Research
By: Alvin C. Burns, Ronald F. Bush
Date: Jul 08, 2015 Edition: 7th editionISBN: 0133074676, 978-0133074673
Advertising Promotion And Other Aspects Of...
By: Terence Shimp, Craig Andrews
Date: Jul 29, 2015 Edition: 9th EditionISBN: 978-1111580216, 1111580219
Integrated Marketing Communications Strategic...
By: Keith J. Tuckwell
Date: Jul 29, 2015 Edition: 4th editionISBN: 133157873, 978-0133157871
Marketing Management
By: Greg Marshall, Mark Johnston
Date: Aug 11, 2015 Edition: 2nd editionISBN: 9781259094972, 78028868, 1259094979, 978-0078028861
Introduction to Hospitality
By: John R. Walker
Date: Aug 12, 2015 Edition: 6th editionISBN: 013281465X, 978-0132814652
Introduction to Operations Research
By: Frederick S. Hillier, Gerald J. Lieberman
Date: Aug 21, 2015 Edition: 10th editionISBN: 978-0072535105, 72535105, 978-1259162985
Managing Controlling and Improving Quality
By: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
Date: Aug 26, 2015 Edition: 1st editionISBN: 471697915, 978-0471697916
Essentials of Marketing
By: William D. Perreault, Joseph P. Cannon
Date: Sep 01, 2015 Edition: 13th editionISBN: 78028884, 978-0078028885
Quality Management for Organizational Excellence...
By: David L. Goetsch, Stanley Davis
Date: Oct 07, 2015 Edition: 8th editionISBN: 133791858, 978-0133791853
Marketing Management
By: Dawn Iacobucci
Date: Oct 20, 2015 Edition: 1st editionISBN: 1285429958, 978-1285429953
Customer Service Career Success Through Customer...
By: Paul R. Timm
Date: Nov 02, 2015 Edition: 6th editionISBN: 133056252, 978-0132553001, 132553007, 978-0133056259
Retail Category Management
By: Deborah C. Fowler, Ben K. Goh
Date: Nov 16, 2015 Edition: 1st editionISBN: 135152089, 978-0135152089
Electronic Commerce
By: Gary Schneider
Date: Nov 24, 2015 Edition: 9th editionISBN: 538469242, 978-0538469241
