Marketing The Core(5th edition)
Authors:
Roger A. Kerin, Steven W. Hartley, William Rudelius
In Stock: 1 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 9780077517083, 78028922, 77517083, 978-0078028922
Book publisher: McGraw-Hill Education
Book Price $0 : Marketing: The Core by Roger A. Kerin, Steven W. Hartley, and William Rudelius is a comprehensive guide to the fundamental principles of marketing. This book artfully delves into essential marketing concepts such as marketing strategies, consumer behavior, and market segmentation, providing readers with a clear understanding of how these elements integrate within the broader marketing landscape. The authors employ a practical framework, making it an ideal text for both students and practitioners seeking to strengthen their marketing acumen. The book's structured approach is well-illustrated in its detailed table of content, which guides learners through intricate marketing processes. Each chapter concludes with an Answer Key that reinforces the key concepts covered, enhancing comprehension and application in real-world situations. Additionally, the availability of a solution manual provides instructors with a comprehensive toolkit for teaching effectiveness. Unlike fictional narratives, Marketing: The Core focuses on equipping its readers with actionable insights rather than traditional plot or characters. Its reception is marked by its clarity and practicality. By facilitating a deep understanding of marketing analytics, campaign execution, and strategic management, the text stands out as a pivotal resource in modern marketing education. This summary provides cheap access to fundamental knowledge, supporting academic advancement.
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