Marketing The Core 3(3rd Edition)
Authors:
Roger Kerin, Steven Hartley, William Rudelius
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 2 Left
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Book details
ISBN: 0073381063, 9780073381060
Book publisher: McGraw-Hill/Irwin
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Customer Reviews
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PP
Marketing the Core 3, 3rd Edition is an excellent resource for anyone diving into the world of marketing. The book provides clear, concise explanations with relevant examples that make complex theories easy to understand. As a marketing student, I found that the book struck a great balance between theory and practice, which helped in my coursework. The delivery was quick and the book arrived well-packaged, in excellent condition. I also appreciated the little extra savings I got through my membership discount, which is always a bonus. I would definitely recommend this to anyone looking to deepen their understanding of core marketing principles.
LS
Good balance of theoretical concepts and real-world applications.
































