Marketing The Core(8th Edition)
Authors:
Roger Kerin
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 1260483517, 9781260483512
Book publisher: McGraw-Hill Higher Education
Book Price $0 : Marketing: The Core, 8th Edition by Roger Kerin, is a seminal textbook in the field of marketing education, offering a comprehensive overview of fundamental marketing concepts. Primarily designed for students and marketing practitioners, this book emphasizes understanding consumer behavior, crafting marketing strategies, and leveraging various marketing tools and techniques to deliver value. The text delves into intricate marketing stratagems, such as market segmentation, positioning, and the marketing mix (4Ps: Product, Price, Place, Promotion). Readers are also introduced to digital marketing trends, making the text adaptable to current market dynamics. Integral to this edition are discussions on sustainability and ethical marketing practices, providing a holistic view of marketing in the modern business world. A noteworthy addition is the **solution manual** and **answer key**, which serve as invaluable resources for both educators and students, facilitating a deeper understanding of complex marketing concepts. The **table of content** is meticulously organized, guiding readers through sections such as consumer insights, product innovation, and strategic planning. Utilizing case studies and real-world examples, the book demonstrates how theoretical principles are applied in actual marketing scenarios, enhancing the practical learning experience. The textbook has been well-received for its clear, engaging writing style and the practical relevance of its content, which is regularly updated to keep pace with evolving marketing trends. Teachers recommend this cheap educational resource to help students grasp challenging topics.
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