Consumer Behavior(5th Edition)
Authors:
Wayne D. Hoyer, Deborah J. MacInnis
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Book details
ISBN: 9780547079929
Book publisher: South-Western College Pub
Book Summary: Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate.
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