Marketing(10th Canadian edition )
Authors:
Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1259268802, 978-1259268809
Book publisher: McGraw-Hill Ryerson
Book Price $0 : The book 'Marketing' by Frederick Crane, Roger A. Kerin, Steven W. Hartley, and William Rudelius serves as a comprehensive guide into the dynamic field of marketing, effectively blending foundational theories with real-world applications. The 10th edition expands on key themes such as market segmentation, targeting, positioning, consumer behavior, and digital marketing strategies. Throughout the book, the authors illustrate marketing fundamentals with practical case studies that help bridge the gap between theory and practice. A meticulous 'table of content' ensures that readers can navigate through pivotal sections efficiently. The book also contains a 'solution manual' and 'Answer Key' which are invaluable resources for educators and students seeking to understand and apply marketing concepts proficiently. The text delves into advanced marketing analytics, exploring the use of data-driven decision-making to create competitive advantages. It also addresses the challenges of global marketing, integrating cultural and ethical considerations into business strategies. The book has been well received for its clarity, relevance, and the way it connects academic knowledge with business effectiveness, making it a staple in business education. With the digital landscape continuously evolving, the authors have included recent technological advancements that marketers encounter today. Marketing aficionados and professionals alike will find this edition an essential resource in understanding both classic and modern marketing practices. Maintaining a balance between theory and application, the book serves as a valuable asset to anyone pursuing excellence in marketing. For those seeking a cheap solution manual to accompany the textbook, supplementary guides are available online.
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